Mattified skin is less attractive than ‘oily’ skin, Shiseido finds (2024)

New research by Japanese beauty maker Shiseido has confirmed that good skin improves attractiveness.

According to the findings, which were jointly curated with the National Institute of Information and Communications Technology (NICT), facial radiance is better received compared with those with a matte or oily complexion.

‘Radiant’ was defined as ‘a face with gloss both of specular reflection and diffuse reflection’.

For the experiment, 160 females in their 30s and 40s were asked to record their impressions in terms of ten evaluation items: attractive, happy, healthy, tired and others, when presented with images of a woman (pictured) with ‘radiant’, ‘oily and shiny’ and ‘matte’ skin.

Mattified skin is less attractive than ‘oily’ skin, Shiseido finds (1)

Radiant was by far the best received among participants, while ‘oily’ skin came in second and the least well received among the participants was ‘matte’.

“Amid the current Covid-19 crisis, people are spending more time at home and the importance of skin care and make-up is being realised anew,” the Drunk Elephant owner said in a press announcement.

Mattified skin is less attractive than ‘oily’ skin, Shiseido finds (2)

“In response, Shiseido will utilise these study results in the design of skin care and base make-up products that help create ‘radiant skin’ and a positive impression in various communication scenarios, and continue to provide consumers with cosmetics that have high emotional value.”

Shiseido said that, until now, it has been thought that facial skin radiance gives a positive impression, however, there had not been sufficient evidence to back up the theory.

The group also said this will improve not only face-to-face communications but also virtual conversations via monitors and smartphones.

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Mattified skin is less attractive than ‘oily’ skin, Shiseido finds (2024)

FAQs

Is Shiseido good for oily skin? ›

For further oil removal for smooth and refined skin, Shiseido's Treatment Softener is recommended after cleansing.

Is matte skin attractive? ›

According to the findings, which were jointly curated with the National Institute of Information and Communications Technology (NICT), facial radiance is better received compared with those with a matte or oily complexion.

Can oily skin be attractive? ›

In the psychological experiment, attractiveness rating was highest for radiant skin, followed by oily-shiny, and then matte skin.

Do people with oily skin have better skin? ›

Although oily skin can clog pores and lead to increased acne breakouts, oily skin also has many benefits. Oil helps preserve the skin, and people with oily skin tend to have thicker skin and fewer wrinkles. The key is to strike a balance between having too much oil and maintaining your skin's natural moisture.

What is the high end brand of Shiseido? ›

Luxury brand Clé de Peau Beauté was established in Japan in 1982 with the mission to forge new frontiers in skin-cell science. Taking its name from the French for the key to skin's beauty, the brand offers skincare, color makeup and base makeup items on a global scale.

Do Japanese use Shiseido? ›

In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label.

Does oily skin look younger? ›

Researchers have found that wrinkles are shorter and shallower in areas with sebaceous glands that produce oil. That doesn't mean you're off the hook for wrinkle prevention. Not all areas of the face are equal in oil production, and researchers aren't sold on oiliness alone preventing signs of aging.

What is the most attractive skin tone scientifically? ›

According to a study called “Shades of beauty,” light brown skin tones are often the most physically attractive skin color (Frisby et al., 2006). They used four models for that study. They did not change the skin tone, but they imaged each model to three different skin tones: light, medium, and dark.

What skin type ages faster? ›

According to the Fitzpatrick sun-reactive skin types, the first three types are more vulnerable to the sun's rays and premature skin ageing. That means people with white, freckled, and even olive skin, or blonde and red hair, or blue and green eyes need to start wearing sunscreen more regularly.

How can you tell if someone has oily skin? ›

If your skin appears shiny throughout, you likely have oily skin. If it feels tight and is flaky or scaly, you likely have dry skin. If the shine is only in your T-zone, you probably have combination skin. If your skin feels hydrated and comfortable, but not oily, you likely have normal skin.

What are 3 characteristics of oily skin? ›

The main characteristics of oily skin include:
  • Shiny and often has breakouts.
  • Less visible wrinkles.
  • Visible and enlarged looking pores.
  • Make up may wear off easily.

Which brand is best for oily skin care? ›

Oily Skin Bestsellers
  • Aqualogica Detan+ Dewy Sunscreen with SPF 50+ & PA+++ for UVA/B & Blue Light Protection,
  • MCaffeine Exfoliating Coffee Body Scrub For Tan Removal & Soft-Smooth Skin - 100% Natural,
  • Biotique Bio Papaya Revitalizing Tan Removal Scrub,
  • Mamaearth Ubtan Face Wash With Turmeric & Saffron For Tan Removal,

What is the best skin care for oily face? ›

Look for gentle, non-drying cleansers that are formulated specifically for oily skin. Foaming cleansers are often the preferred choice for oily skin, since these formulas can thoroughly remove excess oil from the skin's surface. One great option to consider for oily skin is CeraVe Foaming Facial Cleanser.

Is Shiseido Ultimune good for oily skin? ›

Shiseido states that this concentrate works for all ages and skin types, and I do agree. The gel-like consistency and quick absorption make it great for oily skin. If you have dry skin, I recommend applying the Ultimune Power Infusing Concentrate and then following up with a richer moisturizer.

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